To further carry forward and practice the Silk Road spirit of "peace and cooperation, openness and inclusiveness, mutual learning and mutual benefit" proposed by General Secretary Xi Jinping at the Belt and Road Summit for International Cooperation in Beijing, and to commemorate the silk Road: Chang 'an - Tianshan Corridor Road Network "the seventh anniversary of the successful transnational application for world Heritage, sponsored by the State Administration of Cultural Heritage, zhejiang Provincial People's Government, zhejiang Provincial Party Committee publicity Department, Zhejiang Provincial Department of Culture and Tourism, Zhejiang Provincial Bureau of Cultural Heritage, 2021 Silk Road Week, organized by The China Silk Museum and the International Silk Road and Intercultural Communication Research Center, will be held from June 18 to 24. Activities by the international union of silk research of the silk road, silk road of cultural relics of the union of science and technology, China along the silk road museum museum association professional committee, the international union of conservation of silk alliance, Chinese silkworm silk weaving technique, the international council on monuments sites of xi 'an international protection center, zhejiang wanli college (institute), ningbo maritime silk road in gansu province, shaanxi history museum, the museum, Co-organized by Fujian Museum.
In order to better promote and disseminate this activity, the news conference of "2021 Silk Road Week" will be held in China Silk Museum on May 27, 2021. The meeting was presided over by Wang Xinhua, director of Foreign Exchange Department of Zhejiang Provincial Propaganda Department, Attended by Yang Hui, Deputy Director of Foreign Exchange Department of Zhejiang Provincial Department of Culture and Tourism, and Yang Wenqing, Director of Museum Department of Zhejiang Provincial Bureau of Cultural Heritage.
Week of "silk road" from the achievement of human history and culture, dominated by ideas and Chinese cultural heritage, social participation and implementation, from all walks of life form interaction with countries and regions along the silk road, in the international community China's sound and benign influence boast skillful annual international cultural exchange activities, aimed at carrying the banner of the silk road, all the way along the area of the network, We will work hard to build a community with a shared future for mankind. The 2020 Silk Road Week was held from 19 to 24 June 2020 in Hangzhou, Zhejiang province, under the theme of "Mutual Learning for Future Cooperation". More than 200 cultural institutions from 14 countries participated in the event. Related topics, live broadcasts and videos were viewed over 347 million times and nearly 200 million times on domestic social media platforms, and over 12 million times on international social media platforms.
Curator Zhao Feng introduced the work plan of 2021 Silk Road Week to the media. The 2021 Silk Road Week kicks off on May 27, with more than 100 cultural and exhibition organizations and cultural institutions from around the world participating under the theme "Silk Road: "Coexistence in Diversity and Inclusive Development", the main event will continue to be held in Hangzhou, Zhejiang province, but also in Xi 'an, Shaanxi province, Lanzhou, Gansu Province and Fuzhou, Fujian Province, will be held in France, Italy, Belgium and other places of various forms of publicity and promotion activities, to achieve the linkage at home and abroad. All kinds of wonderful activities, theme exhibitions, online live broadcasting, video sharing, color filling games, offline academic forums, seminars, lectures, etc., and through major media platforms to strengthen online communication and linkage with various cultural and exhibition institutions, gradually make this "Silk Road Week" into an annual cultural boom.
Silk Road Week 2021 is a concentrated showcase of academic culture, exchange programs and research results centered on silk Road culture. On June 18, the China Silk Museum will host the opening ceremony of silk Road Week 2021. Opening ceremony, will be officially launched the "silk road digital museum (SROM)", this platform by the museum of Chinese silk museum along with the domestic and foreign more than 40 joint construction, is committed to develop along the silk road museum, break entity with offline museum space limit, realize the online resource exchange and sharing, to cloud the best policy. At the same time, the China Silk Road Museum will jointly release the silk Road Cultural Heritage Annual Report 2020 with authoritative professional institutions in China, comprehensively recording, sorting out and recommending cultural events, archaeological discoveries, exhibitions and academic achievements of the world Silk Road cultural heritage. China Silk Museum and Dunhuang Academy will jointly launch cultural and creative products. 2021 Silk Road Week Theme Exhibition "All Creatures: Animals and plants on the silk road "will be the official opening of the silk road during the week, the exhibition from the silk road, including spices, with animal and plant species spread communication, interpretation of the silk road from nature to culture, build the material to the spirit of the multi-dimensional three-dimensional multiple inclusive environment, create a tasty, represent the" silk road change life "this topic. The silk road during the week, the China national silk museum will also be a museum curator BBS "silk road", "silk road curator workshop", China special dunhuang turfan association annual meeting and other academic activities, in recent years, the silk road international study, dunhuang and turfan studies present situation and trend of silk road theme curator, It will provide a higher and broader platform for the protection and utilization of the Silk Road cultural heritage and the dissemination and promotion of the Silk Road spirit.
Silk Road Week 2021 is a cultural festival featuring various offline public activities with the same theme at home and abroad to promote the Silk Road spirit. The International Council on Monuments and Sites xi 'an International Conservation Center and the International Silk Union will hold photography and cultural creation exhibitions at the China Silk Museum in Hangzhou. Shaanxi history museum in xi 'an, lanzhou, gansu province museum, museum of fuzhou in fujian province three at the venue, all will be during the opening ceremony to "fly" online at home, at the same time introduced the "silk road sail far: China's maritime silk road fine relics exhibition" tour, "the silk road to witness: at one thousand years of history, draw the future silk road" of "the silk road starting point: "Ancient Rhyme and Modern Voice of Chang 'an", "Drawing the Silk Road with 100-meter Long Scroll", "Silk Road Treasure Hunt Competition" and various silk Road theme lectures. During the Silk Road Week, silk Road culture exhibitions, lectures and related activities will be carried to about 25 primary and secondary schools in eight provinces and cities across The country. Various offline activities will be held in Paris, Milan and Bruges: artists' live color-filling, world Silk Interactive map display, Silk Road Digital Museum (SROM) exhibition, Silk and Silk Road miniature exhibition, etc.
2021 Silk Road Week is an online event for cultural museums and cultural institutions around the world to jointly display their collections and serve the audience. On Sina Weibo, more than 30 museums along the Silk Road formed a relay of cultural relics posters around the theme of "Animals and plants in Museums", showing the wonderful and distinctive animals and plants along the Silk Road. Under the theme of "Exploring grottoes Temple" and "Heritage Lighting the Silk Road", 22 museums will relay live broadcasts from June 1 to June 23 to introduce the story of grottoes Temple, explain the cultural relics and history of the Silk Road, and highlight the cultural characteristics of the Silk Road in different places. On Tiktok, dozens of cultural and museum institutions and experts along the Silk Road at home and abroad present short videos about the cultural relics and the beauty of the Silk Road. Launched the "Win a Ticket to China" color filling game on the overseas network, and released the silk Road pattern color filling game with prizes on the domestic online, inviting the majority of netizens to create their own unique animal and plant patterns. More than 30 museums carefully select their own cultural creations and books, and will launch an interactive link of forwarding lottery on Weibo. Online activities in various forms, focusing on participation and interaction, will effectively strengthen the communication of cultural units around the communication bond, enhance the majority of cultural institutions to the audience's attraction and attention.
The China Silk Museum will also launch a silk Road Week website, which will collect all the activity forecasts, news materials and cooperation outcomes during the Silk Road Week. At the same time, the wechat app "Silk Road Week Mini program" was launched to update and display activities and news during the Silk Road Week in a timely manner, release live alerts, archive photos and videos of activities, and provide a more direct way of information access for mobile phone clients.
The closing ceremony of 2021 Silk Road Week will be held at Wanli Institute (Maritime Silk Road Research Institute) in Ningbo on June 24.
At the end of the meeting, Director Wang Xinhua said that "Silk Road Week" is a platform to show more wonderful Traditional Chinese culture to the world, it can not only promote the friendly exchanges of international culture, but also enhance the international reputation and good image of Zhejiang. He proposed that the communication of "2021 Silk Road Week" should focus on key points, do a good job of reporting at all stages, and improve the arrival rate of communication through diversified forms. At the same time, he also expressed the hope to take the "Silk Road Week" activities as an example to improve the influence of zhejiang's excellent culture in international communication.
